Nugso, the sign of a bending moment is not related to whether it is clockwise or anticlockwise. After all, if you were to go round to the other side of the beam, it would still be bending the same way. The test is whether the effect is a hogging or a sagging effect. Sign conventions vary around the world rather more than you would think, and there are fierce defenders of some of them. Think of whether the tension is on top (hogging) or underneath (sagging). If you are dealing with a column, then you will have to choose point of view (just as you do for a beam, generally viewed from underneath.