Griffiths uses primed coordinates in his notation to clearly distinguish between the point where the potential is calculated and the location of the charge distribution. The integration element, dl', is primed to avoid confusion with unprimed coordinates, which could be misinterpreted as referring to the same point. This distinction is crucial for accurately representing the electrostatic potential of a charge distribution. The notation helps clarify the relationship between different points in the integration process. Overall, the use of primed coordinates enhances clarity in mathematical expressions.