I recently built a circuit in which we ued Zeners as a sort of presuure-regulating valve. A Zener can work like a regular diode. If a voltage is applied in one direction (any voltage above about .6V), it will allow current to flow. That is the "forward-biased" direction for both the Zener and the regular diode. But, with the regular diode, voltage applied in the opposite direction will not cause the diode to conduct, no matter how much voltage is applied. Of course, you could apply enough voltage to make the charge arch across the diode, but the diode would be destroyed, and the voltage required would be ridiculously large.
With the Zener, you can apply a certain voltage in the reverse direction (reverse biasing), and the Zener will fire and allow a controlled current to pass through. The required voltage is dtermined by what kind of Zener you use. In our circtuit, the Zener fires whenever the output exceeds 5V. That is its firing votage, or turn-on voltage. This ensures that our output device, which is an OpAmp capable of sending 15V + or-, will never put more than 5V into the next input, a 5V Nand Gate.
For this reason, Zeners are almost exclusively used in reverse-biased applications, because in forward-bias, they behave exactly like a regular diode, but cost a lot more. Whereas, in reverse-bias, they do a job that a regular diode can't.