Well, yes... If x < 0 then -x > 0, and surely the natural logarithm is defined for all positive numbers.
I believe it can be extended to the negative reals as well, by using Euler's formula. For example, e^(ln(3) + ipi) = e^ln(3) * e^(ipi) = -3, so one might say that ln(-3) = ln(3) + ipi. I assume there are some technical difficulties in actually making such an extension rigorous, since (for example) ln(3) + 3ipi is also a possible "candidate" for being the natural logarithm of -3.