Or, if you would normalize it to 100, how much it would become. This allows for easy comparison.
Compare it to this example: brand A comes in 50 cl bottles and costs $ 0.60, brand B costs $ 0.45 but it only comes in 33 cl bottles, which one is a better buy?
One way (the most common, I think) to see this is by converting both quantities to the 1 liter price. I need to bottles of A to make a liter, so A costs $ 1.20 for a liter, while B costs $ 0.45 * (100 / 33) \approx $ 1.36 per liter. So though A is more expensive, it is cheaper in comparison with B.
Now take this example: in one store the salesman gives me a $ 200 discount on a TV which would normally cost $ 1500, in another store I find a cheaper TV of $ 1300 but I only get $ 125 discount. In which store will I relatively save the most money? Again, we normalize the price of a TV to $ 100. Dividing the price and the discount by 15 on both sides, I would get about $ 13.33 off at one, and (divide by 13) $9.62 at B, if the TV would cost $100. In other words, for each $100 dollar I would spend on the TV, I would get $13.33 discount at one store, and $9.62 at the other one. This is what we mean by saying "I get a 13.33% discount at one store, and 9.62% at the other" (x % being: x on every 100).