well... if you believe in the grand unification theory... the SU(5) group predicts 2 never observed bosons, the X and Y bosons. These bosons can change quarks into leptons and vise versa... which overthrows the notion of baryon number conservation. In the OP you were probably referring to particle-antiparticle pair production.. But these proposed mediators open up the possibility of essentially making matter without simultaneously making antimatter. The problem is that these bosons are so massive and weak that it would take 10^30 years for a neutral pion and a positron to turn into a proton via the X-boson. But at the energies just after the big bang, the X-boson was massless and interacted as often as any photon... thus protons were constantly being created. You might be thinking... well the protons would decay just as rapidly and there would be an equilibrium, or anti-protons would be created at the same rate... but... the existence of CP violation (symmetry by charge and parity reversal) opens up the possibility that the production of matter might have a slight edge over antimatter production and matter decay. Personally, I think that this gives the existence of CP violation meaning... if it were not for this violation the universe would be pure, free of matter.