Anyone from Atlantic Canada here? If so, do you understand this ad

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The discussion centers around an ad campaign in Atlantic Canada that uses the term "geezer" to refer to elderly individuals, sparking confusion and mixed reactions among viewers. Some participants express a lack of understanding regarding the campaign's intent and target audience, questioning its effectiveness and the rationale behind using a potentially derogatory term. While some find the campaign to be harmless and even fashionable, others are angered by it. The conversation also touches on the unexpected publicity generated by the campaign and comments on the typical demographic seen at Circle-K stores, suggesting that the portrayal may not align with reality. Overall, the campaign has elicited a range of responses, from confusion to criticism, highlighting the complexities of advertising language and audience perception.
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Anyone from Atlantic Canada here? If so, do you understand this ad campaign? :confused:
 
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We have tons of Irving Circle-K stations here in Maine, George, but I haven't seen the ad campaign. Had to Google it to see what the excitement was about.
 
Huh. What's the big deal?

http://www.cbc.ca/news/canada/new-brunswick/story/2011/05/24/nb-geezeraid-campaign.html".

Other than simply using the word geezer to refer to elderly people, I see nothing disparaging about it. It's not like it's making fun of them. In fact, they're sort of making geezage look fashionable.
 
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DaveC426913 said:
Huh. What's the big deal?

Some guy doesn't like it.

A lot of people are angry about it. Personally, I am mainly confused; I don't understand the advertizing idea.
 


George Jones said:
A lot of people are angry about it. Personally, I am mainly confused; I don't understand the advertizing idea.
It is loosely consistent with the shock and awe campaign that also gave rise to the bloody zit ads:
bloodyzit1.jpg
 


I have no idea who the target audience is for this ad campaign. However, the guy that thought of it probably didn't figure on all the free publicity it would attract.
 


Well, it's not like you see a lot of elderly people coming out of Circle-K stores carrying huge slushies, anyway. It's more often youngsters with baggy over-sized pants.
 
DaveC426913 said:
Huh. What's the big deal?

http://www.cbc.ca/news/canada/new-brunswick/story/2011/05/24/nb-geezeraid-campaign.html".

Other than simply using the word geezer to refer to elderly people, I see nothing disparaging about it. It's not like it's making fun of them. In fact, they're sort of making geezage look fashionable.

Good Grief! Do they have an XXL for 3.49?
Thanks,
Geezerette
 
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Lacy33 said:
Good Grief! Do they have an XXL for 3.49?
Thanks,
Geezerette
All the calories (and none of the nutrients) that you need for a whole day! Such a deal!
 
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