PF crashed when I was making this thread so I'll need to repost the initial
Ford, Dodge, and GM are offering 0% interest rates on 6 year lease plans. On the other side of things you have Honda and Toyota keeping their interest rates at 5.9% for Honda and 3.9% for Toyota. Ford, Dodge, and GM are giving all sorts of discounts such as family pricing and cash allowances. Honda and Toyota give absolutely no slack on price. Ford, Dodge, and GM have a low base cost for their cars, so you can get something like a Ford Focus for around $7,000 less than a Honda Civic with similar features (power locks, power windows, AC, cruise, etc), which means the Focus is around 30% cheaper to drive off the lot if you pay cash.
Despite all of these things, Honda and Toyota absolutely dominate the market of new cars. I can't say the same for used cars because people simply do not sell Honda or Toyota vehicles; a Honda Civic with 90,000 km on the odometer is only worth about $2000 less than a brand new Civic. If you buy something like a Ford Focus, it is worth $2000 less the second you drive it off the lot, and you'll have a hard time selling it.
Ford and GM have had their bond ratings cut to
"junk status" meaning it's a high risk to invest in them. While companies like GM continually lose market share and layoff thousands of people, companies like Toyota are building new factories in Canada and the US.
It really seems like people no longer want American cars. Where do you stand?