mfb said:
The first line is again assuming there would just be one charge.
Sorry. I am solving it again from the start. Please check this .
In the equilibrium, on the nucleus, the electric field due to q is equal and opposite to that due to the negative charge cloud .
Now, ## \vec p = \alpha \vec E ##
The applied external field is different at different points in the sphere.
So, I take ##\vec E ## as electric field at nucleus due to q i.e. ## \vec E_+##.
## p = q_a d = \alpha E_+
\\ q_a = \frac {\alpha} d { E_+} ##
Now, r is so big compared to the atomic size that I approximate the cloud sphere as a negative point charge at the center.
## E_+ = \frac {kq} { \left ( r + d \right)^2 }## is electric field at nucleus
##E_- = \frac {kq} { r ^2 } ## is electric field at the center of the negative charge cloud sphere## F_{atom} = q_a \left (E_+ - E_- \right) ##
## F_{atom} = q_a \left (\frac {kq} { \left ( r + d \right)^2 } - \frac {kq} {r^2} \right) ##
where q_a is the charge of the nucleus.
Taking the approximation,
## \frac 1 { \left (r + d \right )^2 } = \frac {1 - \frac {2d } r} {r^2} ## and substituting the expression for ## q_a#### \begin {align}
F_{atom} & = {\frac α d} { \frac {kq} { \left ( r + d \right)^2 } } \left ( {\frac {kq} { \left ( r + d \right)^2 } } - { \frac {kq} {r^2}} \right)
\\& = \frac {αk^2 q^2} d \{ \frac {-2d} {r^5 } + \frac {4 d^2 } {r^6} \}
\\& = \frac {-2αk^2 q^2} {r^5}
\end {align} ##
[ignoring the second term as it is very small compared to the first term]
Hence, ## \vec F_{atom} = \frac {-2αk^2 q^2} {r^5} ~\hat x ## i.e. towards the charge q.