Is Bloom Box the Future of Energy?

AI Thread Summary
The discussion centers around the Bloom Box and its potential as a future energy solution. Participants express skepticism regarding its cost-effectiveness compared to existing technologies like gas turbines and microturbines, questioning the claimed efficiency and longevity of the fuel cells. While some acknowledge the scientific validity behind the technology and its backing by significant venture capital, concerns about misleading marketing and the actual performance of the product persist. The debate highlights the need for independent research to verify efficiency claims and the economic viability of the Bloom Box for consumers. Overall, the conversation reflects a mix of hope and skepticism about the technology's future in the energy market.
Cyrus
Messages
3,237
Reaction score
17


tEJhnvX36hc&NR=1[/youtube] This is very amazing!
 
Last edited by a moderator:
Physics news on Phys.org
Wow. I almost thought it was a joke at the beginning.

I thought that wireless energy was pretty much a no go though? Too much waste.
 
8 years, $400 million in venture capital and no products? Gee, I'm a believer! :rolleyes:
 
What do you mean no products, did you watch the video?

He listed companies using it in trail phase...
 
Sorry...hadn't gotten to that part yet.

...my other issue with it is that to the end user, how is this better than a gas turbine? (at $7,000 per kW!)
 
Are you seriously comparing a fuel cell, to a gas turbine that has constantly rotating components?

The lifecycle costs would be much lower.
 
According to Ref [1], it's been tested at the University of Tennesee under a DOE grant, and the designer is a PhD that worked on Mars fuel cells for NASA, so this isn't some crackpot. The question is if he is able to make fuel cell cheap. If so, it will be a breakthrough in mass-marketing the technology. This thing will cost about $3k per household. How do you figure it is only 1/8 the cost?

References:
[1] http://brainstormtech.blogs.fortune.cnn.com/2010/02/19/is-k-r-sridhars-magic-box-ready-for-prime-time/
 
Cyrus said:
The question is if he is able to make fuel cell cheap.
Agreed, though the longevity and maintenance issue is also an assumption you are making. No, it doesn't have as many moving parts, but it does burn hot, so I'm not inclined to just accept that it will last as long or work with considerably less maintenance.
If so, it will be a breakthrough in mass-marketing the technology. This thing will cost about $3k per household. How do you figure it is only 1/8 the cost?
He says he wants household units - which don't exist - to cost $3,000 for a 1 kW unit (which he says will supply a household, but really won't: they'll need at least 5 kW). It actually costs $700,000-$800,000 per 100 kW. $7,000/kw / (($700+1100)/2) = 7.8x

References:
[1] http://brainstormtech.blogs.fortune.cnn.com/2010/02/19/is-k-r-sridhars-magic-box-ready-for-prime-time/
That doesn't paint a very rosy picture of the economic outlook.

I also didn't like his showmanship - holding up a stack of plates and saying 'this is all it takes' when in fact his device has a bigger footprint than a microturbine.
 
Last edited:
  • #10
Cyrus said:
This is very amazing!

No it isn't!

Welcome to five years ago.
 
  • #11
Topher925 said:
No it isn't!

Welcome to five years ago.

He started his company 8 years ago. He didn't invent this yesterday. So, if I showed you this 8 years ago, would your comment still apply?
 
  • #12
Cyrus said:
He started his company 8 years ago. He didn't invent this yesterday. So, if I showed you this 8 years ago, would your comment still apply?

Thanks for the story Cyrus. I've been following the free energy scene for a while but I haven't seen anything like this (and publicized in such a way as this) for a very long time.

There is one thing that this has compared to so called other "free energy" technologies and that is that the device requires fuel. The oil companies of the world won't mind this and certainly bloom energy will benefit because it has a "razor-blade" business model.

As for wireless energy there is a physicist named Dr Konstantin Meyl who demonstrated wireless electricity in an american conference some time ago. His work has been replicated in several other universities. I can't remember his website off the top of my head but if you want to verify my claims google Konstantin Meyl and you should find his website.

The last thing I want to happen however is for some powerful entity to buy up this technology and shelve it (which i don't think will happen) because it presents a strong threat to their business. I'm actually glad that the inventor has had the discipline to keep quiet and then become very public when a final product has been made. In researching different energy sources a lot of people announce what they are doing and do not have a fully working model and hence announce prematurely. Granted some of these people might be crackpots and scammers no doubt but for the few that probably are not trying to pull your leg, the inventors end up dead, or threatened to be killed.

I hope that this technology also reaches the mass market and not just the big corporations.

Thankyou very much Cyrus for the story. Appreciate it.
 
  • #13
Cyrus said:
He started his company 8 years ago. He didn't invent this yesterday. So, if I showed you this 8 years ago, would your comment still apply?

He didn't invent anything. He's just using a different material than a lot of other companies and a slightly different design (apparently, electrolyte support instead of anode support). SOFCs have been around a lot longer than 8 years, they just haven't become so commercially viable and cost effective until about 5 years ago.
 
  • #14
Topher925 said:
SOFCs have been around a lot longer than 8 years, they just haven't become so commercially viable and cost effective until about 5 years ago.
And still, they haven't gone much below the 500-600C threshold set by the ionic conductivity of YSZ.
 
  • #15
Gokul43201 said:
And still, they haven't gone much below the 500-600C threshold set by the ionic conductivity of YSZ.

Thats just the nature of the material. Operating at temperatures that high isn't necessarily a bad thing for most applications. But if you want lower temperatures, use a different electrolyte.
 
  • #16
Have their been any independent research regarding the actual efficiencies of this thing? I seem to recall reading/hearing something from Google where they basically said, "We don't care how efficient it is, it's good PR."

I think I heard somewhere in that interview (watched it last week, sorry) that he was seeing ~80% efficiency. I'm not sure if this is for one component or fuel in/energy out, etc. The thing is that this thing produces CO2 just like any other fossil fuel generating device, so the whole "green" thing really only applies if it's more efficient.

If it's more efficient that the ~60% power plant -~8% transmission losses, then I'd might be on board. As everyone has agreed on though, price...
 
  • #17
minger said:
Have their been any independent research regarding the actual efficiencies of this thing? I seem to recall reading/hearing something from Google where they basically said, "We don't care how efficient it is, it's good PR."

Not that I know of. But judging by just what I have seen from the design shown in the videos, 40-50% is probably a very good estimate.

I think I heard somewhere in that interview (watched it last week, sorry) that he was seeing ~80% efficiency.

If it's more efficient that the ~60% power plant -~8% transmission losses, then I'd might be on board. As everyone has agreed on though, price...

There is no doubt in my mind that the ~80% efficiency number includes co-generation. Thats around what your typical SOFC co generation system would be. However, if your talking just electrical power from your typical power plant, I don't see how this could ever be better than your run of the mill nuclear power plant.
 
  • #18
Topher925 said:
I don't see how this could ever be better than your run of the mill nuclear power plant.

agreed.
 
  • #19
minger said:
Have their been any independent research regarding the actual efficiencies of this thing? I seem to recall reading/hearing something from Google where they basically said, "We don't care how efficient it is, it's good PR."

I think I heard somewhere in that interview (watched it last week, sorry) that he was seeing ~80% efficiency. I'm not sure if this is for one component or fuel in/energy out, etc. The thing is that this thing produces CO2 just like any other fossil fuel generating device, so the whole "green" thing really only applies if it's more efficient.

If it's more efficient that the ~60% power plant -~8% transmission losses, then I'd might be on board. As everyone has agreed on though, price...

Assuming that what the 60 Minute piece said is correct (not always a safe assumption), the boxes at the Google site used only half the natural gas compared to what would be used to provide the same power via the grid. That is at least the way I understood it.

Anything that uses "half" is OK by me (except us Americans tend to think that allows us to use twice as much...). Color me slightly skeptical, but hopeful. There are serious businessmen here who seem to be convinced.
 
  • #20
This may not be the answer, but I am very encouraged by the fact of how many in Silicon Valley are looking for solutions.
 
  • #22
Chi Meson said:
Assuming that what the 60 Minute piece said is correct (not always a safe assumption), the boxes at the Google site used only half the natural gas compared to what would be used to provide the same power via the grid. That is at least the way I understood it.
That would be very surprising. It is true for a small gas turbine (the type that would be competing with this product), which will run around 30% efficiency, but large gas turbine power plants tend to use a combined cycle (using the waste heat to run a steam turbine) and achieve around 55% efficiency. http://www.gepower.com/prod_serv/products/gas_turbines_cc/en/downloads/GEH12985H.pdf
 
Last edited by a moderator:
  • #23
Brian_C said:
This thing really looks like a scam to me. There's a sucker born every minute.

More info here:
http://www.wind-sun.com/ForumVB/showthread.php?t=7078

What looks like a scam? The fact that he has a PhD, worked at NASA, had a DOE study validate this with UTenn, or that companies are actually using it?

Come on folks, I don't mind the naysayers, but don't miss what was explicitly stated in the video and links...:rolleyes:
 
  • #24
Brian_C said:
This thing really looks like a scam to me. There's a sucker born every minute.

I don't think it's a scam. The science is valid, it's more a case of whether or not the energy/money saved will make the initial investment worthwhile.

That guy is sure trying to "sell" it, so maybe some folks might get burned if the fuel cells have no longevity. I think that falls under caveat emptor, rather than "scam."
 
  • #25
Its most definitely not a scam, although some things stated in the videos are a bit misleading.

I just hope people don't start to think this is some revolutionary device that's going to change the world and then develop a bad reputation for it when they realize its expensive decade old technology. Reputation seems to mean everything these days *cough* toyota *cough*. It would be a shame if something like this completely failed and discouraged the growth of similar technology.
 
  • #26
Chi Meson said:
I don't think it's a scam. The science is valid, it's more a case of whether or not the energy/money saved will make the initial investment worthwhile.

Topher said:
Its most definitely not a scam, although some things stated in the videos are a bit misleading.
Well he's gotten a huge amount of investor capital on a promise of a revolutionary product. If it turns out his product is not fundamentally different/better than other similar products on the market, his investors will be pissed.
 
  • #27
My old thermodynamics professor is a fuel cell expert, I'm going to email him and see what he thinks about this.
 
  • #28
TheStatutoryApe said:
Wow. I almost thought it was a joke at the beginning.

I thought that wireless energy was pretty much a no go though? Too much waste.

ah, no, it wouldn't be wireless. i believe she means off-grid. or possibly doesn't know what she means because she's just a reporter and all this just looks like magic.

it'll be interesting to see where it goes. I'm as skeptical as the guy in the video. so far, it sounds like Ebay, et alii, only save money with these because of government subsidies. if they can't bring the costs down so that it saves money without subsidies, then it'll only be a niche market product (remote/portable power generation).
 
  • #29
Proton Soup said:
it'll be interesting to see where it goes. I'm as skeptical as the guy in the video. so far, it sounds like Ebay, et alii, only save money with these because of government subsidies.
I didn't hear a claim of breaking even financially. One of them said they had saved $100k in electrical costs, but that to me just means exactly what it said and nothing more. At $700k per unit, and with multiple units installed (and they didn't say how much they paid for fuel...), they are a long way from breaking even financially.
 
  • #30
russ_watters said:
I didn't hear a claim of breaking even financially. One of them said they had saved $100k in electrical costs, but that to me just means exactly what it said and nothing more. At $700k per unit, and with multiple units installed (and they didn't say how much they paid for fuel...), they are a long way from breaking even financially.

i guess the question if whether he's talking about a time value of money calculation, or simply making an outright lie.

and they're certainly trying to get investors excited. one in every home, times about 128 million homes at $3k a pop is $384 billion just for the residential market. i guess commercial would push it well over a trillion. what i see is a lot of hype. and hype will feather his nest just fine.
 
  • #31
Proton Soup said:
i guess the question if whether he's talking about a time value of money calculation, or simply making an outright lie.
It's not a lie. A payback calculation looks like this:

capital cost/savings [rate] = payback

He gave the savings.

Like any marketing-speak, you just need to make sure you don't read past what is being said.
and they're certainly trying to get investors excited. one in every home, times about 128 million homes at $3k a pop is $384 billion just for the residential market.

[snip]what i see is a lot of hype. and hype will feather his nest just fine.
Well that part was also misleading. That's $3k per kW and that's nowhere near enough to power a home (I live in a townhouse and my air conditioner alone is 4 kw) unless you have it running 24/7, with a large battery bank to store the excess at night (like with a solar plant). I don't think that's the preferred setup.

Anyway, that was just a throwaway comment he made. They aren't developing such a product, so it really didn't have a point except to add to the marketing hype for the purpose of keeping/generating investors. The 60 Minutes piece wasn't for news, it was a sales pitch to investors.
i guess commercial would push it well over a trillion.
The commercial market for energy is a little smaller than the residential. The industrial market is twice that size: http://www.eia.doe.gov/emeu/aer/pdf/pages/sec2_4.pdf

In the northeast, there is a legitimate market for large commercial/industrial cogen, but right now they mostly use regular diesel generators or gas turbines. That's the market this product has to compete in.
 
  • #32
Chiro said:
As for wireless energy there is a physicist named Dr Konstantin Meyl who demonstrated wireless electricity in an american conference some time ago. His work has been replicated in several other universities. I can't remember his website off the top of my head but if you want to verify my claims google Konstantin Meyl and you should find his website.

The wireless angle is what set off my crackpot detector. I did not notice more than one reference to it though I did not watch the whole thing. Am I wrong in assuming that wireless energy is too wasteful to be viable?
 
  • #33
TheStatutoryApe said:
The wireless angle is what set off my crackpot detector. I did not notice more than one reference to it though I did not watch the whole thing.
I suspect that was just bad writing/reporting. I watched the whole thing and didn't see any other referenes to it.
Am I wrong in assuming that wireless energy is too wasteful to be viable?
No, you are correct, for the most part. It works fine over very short distances, in the range of milimeters (ie, my electric toothbrush). Beyond that, it isn't viable.
 
  • #34
russ_watters said:
I suspect that was just bad writing/reporting. I watched the whole thing and didn't see any other referenes to it. No, you are correct, for the most part. It works fine over very short distances, in the range of milimeters (ie, my electric toothbrush). Beyond that, it isn't viable.

I thought they were going to try this with cell phones too. Has that been abandoned?
 
  • #35
russ_watters said:
It works fine over very short distances, in the range of milimeters (ie, my electric toothbrush). Beyond that, it isn't viable.
Greg Bernhardt said:
I thought they were going to try this with cell phones too. Has that been abandoned?

Ah. I think I have heard of short distance "wireless". I believe the common idea is something like a contact plate or similar that can transmit power to a device without having to actually be "plugged in".

So in the instance of a cell you could perhaps set it on a charging device and recharge it similar to the cradles we have now. Maybe though they had something a little more interesting in mind.
 
  • #37
Oops...That duracell isn't wireless. Here's the wireless one: http://www.designboom.com/weblog/cat/16/view/5025/ces-2009-powermat-wireless-charger.html

http://www.powermat.com/us/home/
 
Last edited by a moderator:
  • #38
I never bothered to read up on the bloombox, but since it's getting so much attention I thought I'd give it a second chance.


First red flag: that scientist is so confident that most house holds will have a bloom box in the next five years. Yet, they are currently producing ONE bloom box per day.

Second red flag: flashes a fuel cell in front your eyes and says this one will power a European house, take two and will power an American house. LOL.

Third red flag: Claims it will replace power grids, and shows you a huge bloom box housing that won't fit in most people's basements. Most people don't even have a basement, nor lawn.

Fourth red flag: When there is no peer review, you can still become your own crackpot despite the credentials. They have been secretive for eight years, yet there is no secret. I'm in awe they were able to maintain the status quo for so long and attract the new investor wave who think green energy will revolutionize the next century.

And that's because Collin Powells is on it, doesn't make it credible. There has been plenty of failed government projects that were born out of convincing politicians.
 
  • #40
waht said:
I never bothered to read up on the bloombox, but since it's getting so much attention I thought I'd give it a second chance.

First red flag...

Fourth red flag: When there is no peer review, you can still become your own crackpot despite the credentials. They have been secretive for eight years, yet there is no secret. I'm in awe they were able to maintain the status quo for so long and attract the new investor wave who think green energy will revolutionize the next century.
Agreed. Credentials or not, he certainly talks like a crackpot. That may be a result of the position he's in, though: crackpots and advertisers are basically the same thing.

I'm wondering what the intelligence of the typical multi-million dollar venture capitalist is. Do they respond to such things? I know if I was going to invest a lot of money in this (and if I demanded info and all I got was a used-car sales pitch, I'd be upset), I'd want to see a real business plan. After all, he's got working prototypes. What, exactly, is its efficiency? What did it cost to build? What enhancements are you working on? What are your prospects for streamlining manufacturing?
 
Last edited:
  • #41
The whole thing reminds me a bit of the hype surrounding the introduction of the Segway. It's a real product, with limited real-life application, but the excited developer/manufacturer is pronouncing the "revolution" it will effect.
 
  • #42
I'd buy one today if it was in the 3k-5k range---and I think the 'wireless' implied may be 'off the grid' (not connected via transmission wires) -not 'no wires for its own use
 
  • #43
waht said:
Second red flag: flashes a fuel cell in front your eyes and says this one will power a European house, take two and will power an American house. LOL.
What is wrong with that ? Suggesting that american people use too much power, and implementing a reasonable reduction in the design of his box looks to me like a very good idea.

waht said:
Third red flag: Claims it will replace power grids, and shows you a huge bloom box housing that won't fit in most people's basements. Most people don't even have a basement, nor lawn.
The huge box was not for a private house obviously.

waht said:
Fourth red flag: When there is no peer review, you can still become your own crackpot despite the credentials. They have been secretive for eight years, yet there is no secret. I'm in awe they were able to maintain the status quo for so long and attract the new investor wave who think green energy will revolutionize the next century.
There is actually a secret, you do not know how the coating is manufactured. An important question in this business is the durability of the product. My understanding, if the initial product was design to provide oxygen to NASA astronauts on Mars, there is a possibility that the coating is actually quite robust. Obviously, only time can lift doubts in this regards.

waht said:
And that's because Collin Powells is on it, doesn't make it credible.
I certainly agree with that.
 
  • #44
Topher925 said:
He didn't invent anything. He's just using a different material than a lot of other companies and a slightly different design (apparently, electrolyte support instead of anode support). SOFCs have been around a lot longer than 8 years, they just haven't become so commercially viable and cost effective until about 5 years ago.

that's minimalizing it---that is what makes a breakthrough...

like, instead of using burnt bamboo, to tungsten
 
  • #45
rewebster said:
I'd buy one today if it was in the 3k-5k range---and I think the 'wireless' implied may be 'off the grid' (not connected via transmission wires) -not 'no wires for its own use

You'd buy one today with no mentions of actual efficiencies, only because it's off the gird?

May I suggest then simply buying a generator? Doing a quick google shows that you can get a brand new 20kW generator for under $5000.
 
  • #46
waht said:
Fourth red flag: When there is no peer review, you can still become your own crackpot despite the credentials. They have been secretive for eight years, yet there is no secret. I'm in awe they were able to maintain the status quo for so long and attract the new investor wave who think green energy will revolutionize the next century.

Again, from the article I posted...:rolleyes:

It took three years of development to produce the first in-house version of the Bloom box, and in 2006 the company shipped its first unit to be tested at the University of Tennessee under a contract with the U.S. Department of Energy. After two years of testing, the company shipped the first Bloom boxes to corporate customers in July of 2008 – twenty Fortune 100 companies in all.
 
  • #47
russ_watters said:
I'm wondering what the intelligence of the typical multi-million dollar venture capitalist is. Do they respond to such things? I know if I was going to invest a lot of money in this (and if I demanded info and all I got was a used-car sales pitch, I'd be upset), I'd want to see a real business plan. After all, he's got working prototypes. What, exactly, is its efficiency? What did it cost to build? What enhancements are you working on? What are your prospects for streamlining manufacturing?

All it takes is a risk taking gene. Most successful investors were lucky, but they like to say they knew what they were doing.
There is actually a secret, you do not know how the coating is manufactured. An important question in this business is the durability of the product. My understanding, if the initial product was design to provide oxygen to NASA astronauts on Mars, there is a possibility that the coating is actually quite robust. Obviously, only time can lift doubts in this regards.

The particular details of their formula are without a doubt elusive, but fuels cells have been researched for decades by universities around the world, and rich corporations. I'd like to know what is so novel about this one.
 
Last edited:
  • #48
Here is a natural gas 100 KW generator for $17,000.

Google, and Ebay bought multiple 100 KW Bloom Boxes for $800,000 each. Sure it's a prototype, so the cost may be justified.

Some websites report Bloom Box is twice as efficient than other natural gas generators. So this makes it an instant product of choice. However, to bring down the absurd cost of Bloom Box, one needs supply-demand. But what is the demand for existing gas generators?

It seems Bloom Box would start to make savings in the very long term. As as result, it wouldn't be an attractive choice for people's homes when the time to pay for itself could be another decade. Only big businesses might benefit.

I suppose the bulk cost of the Bloom Box are the cells. But fuel cells can get clogged up with impurities that are in natural gas. And hence the efficiency of Bloom Box would go down over time. Factoring in long time needed to pay for itself, it will need maintenance. And if the maintenance is replacing expensive cells, then that defeats the whole purpose.
 
Last edited:
  • #49
I paid $600 for a nicer 'high end' VHS when they first came out----if the 'boxes' are as good as they imply, the cost will come down (and no doubt will be 'improved' at the same time)...

I think they mentioned filters---maybe they will be improved also
 
  • #50
waht said:
I suppose the bulk cost of the Bloom Box are the cells. But fuel cells can get clogged up with impurities that are in natural gas. And hence the efficiency of Bloom Box would go down over time. Factoring in long time needed to pay for itself, it will need maintenance. And if the maintenance is replacing expensive cells, then that defeats the whole purpose.
I do not really disagree with you, at least I think I understand, but I believe no matter how we approach this, it will remain pure speculation. All this noise only leads me to one conclusion : the success or failure will be driven by commercials and communication rather than facts from the data sheets, and as they say : there is no such thing as bad advertising.
 
Back
Top