This is a strange one, I know. I have background info below. Here is the question: How would one begin to calculate the half life of awareness (the social and political)? What would the equation to calculate that look like? I am a grad student in art and am making work about social issues, namely e-waste dumped in developing countries. I'm trying to work basic science facts into the thesis to make the work more complex and engaging, mostly regarding the half life of the components found in electronics. But I am interested in the decay factors that create apathy or cause us to forget after we have awareness on a specific topic. Are the factors around this half life based on how active your outside world is, the level of exposure to advertising, one's level of personal wealth? I realize this is really a question in poetics, but would love to hear a physicists' thoughts and I realize the answering theories would be nothing but speculation. I think this is a perfect place for science and art to intersect.