There is a way to explain the different curvatures in terms of more classic operators like the Laplacian, the Hessian, grad, div...once one understands connections and how they relate to them, too.
The main curvature of course is the one obtained thru the Riemann tensor, the Riemann tensor is obtained from the second derivatives of the metric tensor, this latter has the important peculiarity that it has no gradient (its covariant derivative is vanishing), but if we take the connection as a sort of substitute of the gradient, we can think of the Riemann tensor as the Hessian of the metric tensor. And following the parallelism, we can relate the Ricci tensor (trace of the Riemann tensor) to the generalized Laplacian of the metric tensor.
So the different curvatures like the Ricci, Einstein, Weyl... can be thought of as different manipulations of the trace(well its generalization to tensors, that is, tensor contractions) of the Riemann curvature tensor.
To answer the OP title the Einstein tensor can be defined as the Ricci tensor minus its divergence(by virtue of the symmetries of the Riemann tensor manifest in the second Bianchi identity), since we want to obtain a divergence-free tensor for physical (conservation) reasons.
This is a bit heuristically obtained so I hope I didn't make any obvious mistake in the above.