There are two meanings of synch.
In relativity, the common one is synch all clocks that are stationary with respect to an inertial observer. So for example, if O' places 3 clocks, one at the left end of the primed rod, one at his location at the centre of the primed rod, and one at the right end of the primed rod, he can synch all 3 clocks - these 3 clocks will not be synched for O. Similarly O can place clocks at the left, centre and right of the unprimed rod, and synched them. these clocks will not be synched for O'.
There is a different operation, which I think you call synching, but is not called synching in relativity. When the worldlines of O and O' intersect, that is an event, and O can do a global shift of his unprimed time and unprimed space coordinates so that the event occurs at (x=0, t=0) for him, and O' can also do a global shift of his primed time and primed space coordinates so that the event occurs at (x'=0, t'=0) for him.