There are good and bad teachers at every level. There are good and bad elementary school teachers. There are good and bad junior high school teachers. There are good and bad high school teachers. There are good and bad physics professors at the undergraduate level. There are good and bad physics professors at the graduate level. Being a popular science writer is like being a teacher, in that your goal is to educate the audience, and like other teachers, some are good, and some are bad. However, there is a huge difference between a popular science writer, and the other types of teachers I listed. All of the other types of teachers I listed, require that the teacher has a specific college degree, meet a variety of requirements, be actually hired by a school, after which their performance is constantly evaluated. On the other hand, anyone can call themselves a popular science writer. Anyone can write what they claim is popular science, without having the slightest clue what they are talking about. In other words, unlike the other types of teachers I listed, there is no built in mechanism to weed out the really bad ones. Surely, the student, in this case, the member of the public wanting to learn, without any scientific background themselves, has no way of evaluating the comparative quality of a given popular science writer. Also, another thing, is often, the intended audience, does not actually, want to learn. In a college class on quantum mechanics, the professor or the textbook writer, is trying to make quantum mechanics seem as intuitive as possible. On the other hand, a popular science writer intentionally tries to make quantum mechanics seem as counter intuitive as possible, because they are catering to a specific niche audience that enjoys being freaked out by supposed quantum weirdness.
Lastly, in regards to the cooking metaphor, but the world class chef and the restaurant patron obtain equal benefit to eating the meal, specifically the enjoyment of the taste and the nutritional value. However, the physicist working on string theory, and a member of the public watching a tv show about it, do not obtain equal benefit from a recent paper on a string theory, which is their understanding of the Universe. Not knowing how a meal was made does not reduce your benefit from it, but not knowing how physics theory was made, does greatly reduce your benefit from of it.