The trampoline analogies tend to be a bit conceptually confused. I'm rather fond of the "Parable of the Apple", which explains gravity as geodesic deviation. I haven't seen any good popularizations of it though. The textbook original can be found by googling for ""Once upon a time a student lay in a garden under an apple tree reflecting on the difference between Einstein's and Newton's views". You should get a hit from "Gravitation, part 3 page 3" in the google books result.
The first thing that is needed to appreciate the analogy is to understand what a geodesic is. The ants are assumed to follow the most economical path on the apple, i.e. the curve of shortest distance lying entirely on the surface of the apple, i.e. a geodesic.
The second necessary mental leap is to understand that the apple does not represent space, but a space-time diagram. To appreciate this, it is very helpful to know the principle of extremal aging, often simplified as the principle of maximal aging. Matter moving through space takes a path through space-time that maximizes the proper time. It gets a bit confusing regarding the path of maximal aging as the "most efficient". It seems more like the least efficient. But it turns out that the details of the sign do not really matter, the point is that the path is an extremal path.
It's this second mental leap that's the hardest to convey. One might think of drawing space-time diagrams on the apple. Of course, one has to know what a space-time diagram is to appreciate this. Unfortunately it seems that the concept of a space-time diagram is abstract enough that it's just not appreciated, it seems to be (for instance) very difficult to get an interested poster to draw one.
If things go well, and both points are appreciated, then the result is this. The geodesic paths on the surface of the apple diverge due to the curvature of the apple. The geodesic paths through space-time diverge due to the curvature of space-time. We can regard this deviation as a tidal force. If we ignore time dilation as an apprxomation (it turns out to be not a very good approximation, unfortunately), we can regard the tidal forces as changes in an underlying force, called gravity.