If we run electrons through the Frank-Hertz tube without the Hg gas, we'll find the electrons' kinetic energy is pretty much a linear function of how far they've traveled down the tube from the cathode. This means that the electrons must travel a certain distance to gain a given amount of kinetic energy. If the driving voltage is V, and the tube length is L, the electron's energy when it's at point x should be E = e V \frac{x}{L}.
If the energy difference between the first and second excited states of Hg is E_{12}, the electron will need to travel a distance d = L \frac{E_{12}}{e V} down the tube after it already has enough energy to excite an atom to the first excited state to be able to excite one to the second excited state. However, if this electron collides with an atom before it travels this extra distance, it is likely to excite that atom to the first excited state and, thus, never have enough energy to excite and atom to the second excited state.
This means that, in order to cause a large enough number of transitions to the second excited state to detect, it must not be overwhelmingly likely that the electron encounters and atom before it travels a distance d. The typical distance an electron can travel in the gas before a collision is called the "mean free path." So, if the mean free path is much smaller than d, it should be rare that any atom gets excited to the second excited state by a single electron.
The Frank-Hertz tube is generally designed to have a rather short mean free path, unlike the low pressure tubes used for spectroscopy.