Base e is justified for modeling exponential growth beyond 100% because it simplifies calculations involving derivatives and anti-derivatives, making it a preferred choice in continuous growth scenarios. The discussion highlights that any exponential growth can be expressed in terms of base e by using logarithmic transformations, allowing for interchangeability among different bases. The formula for growth at a 100% rate illustrates how base e applies, as it leads to a straightforward growth equation. Additionally, when dealing with decay scenarios, such as half-life problems, converting to base e can facilitate easier mathematical manipulation. Understanding these principles allows for effective application of exponential growth models across various rates.