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Henry: Energy has lots of forms. In a mechanics course we focus on kinetic and potential energy (from springs or from gravity). Both forms of mechanical energy. Other forms of energy are heat, chemical energy, electrical energy, radioactive energy (that one's a bit complicated).
Energy is conserved (with a small reservation in this radioactive business; let's leave that aside for now).
But energy can be converted from one form into another. So if a car brakes, kinetic energy is converted into heat. Generally, friction converts kinetic energy into heat. Since potential energy and kinetic energy can be easily converted into one another, we take them together as mechanical energy. Think of a pendulum or an oscillating mass suspended from a spring.
You may want to check back in the book text if they really formulate it as you say. I would think that if I lift a book from the floor to a shelf, then the (positive) work I do adds a (positive) amount of potential energy to the book.
Work is force times displacement in the direction of the force. A so-called vector product: ##W = \vec F\cdot\vec {\Delta x}##. So for the book I did ##mg\Delta h## of work and its potential energy increased by ##mg\Delta h##
The book on the shelf can drop off and "convert the work I did previously" into kinetic energy: ##{1\over 2} mv^2 = mg\Delta h##. When it lands, all that is converted into other forms of energy (noise, heat, you can pulverize a pack of potato chips, etc.).
All in all it's not unreasonable to lump kinetic energy and potential energy together when doing this kind of mechanics problems.
I could go on for pages about this energy (heat is also mainly kinetic energy, but on an atomic scale -- later).
And the radioactive stuff brings in mass too. Now we're already at E = mc
2 and that's a bit too much at this stage. It'll come later.