Tidal Friction, really...
According to Wiki (YMMV)...
http://en.wikipedia.org/wiki/Tidal_acceleration
"The rotational angular momentum of the Earth decreases and consequently the length of the day increases. The net tide raised on Earth by the Moon is dragged ahead of the Moon by Earth's much faster rotation. Tidal friction is required to drag and maintain the bulge ahead of the Moon, and it dissipates the excess energy of the exchange of rotational and orbital energy between the Earth and Moon as heat. If the friction and heat dissipation were not present, the Moon's gravitational force on the tidal bulge would rapidly (within two days) bring the tide back into synchronization with the Moon, and the Moon would no longer recede. Most of the dissipation occurs in a turbulent bottom boundary layer in shallow seas such as the European shelf around the British Isles, the Patagonian shelf off Argentina, and the Bering Sea.[10]
"The dissipation of energy by tidal friction averages about 3.75 terawatts, of which 2.5 terawatts are from the principal M2 lunar component and the remainder from other components, both lunar and solar.[11]"
And...
http://bowie.gsfc.nasa.gov/ggfc/tides/intro.html
"The tidal braking in the Earth's rotation is actually caused primarily by friction in the oceans, where ``friction'' may refer to any number of physical mechanisms which have yet to be determined definitively. For example, bottom friction, induced by tidal currents flowing across the seabed, various kinds of wave breaking, and scattering of tidal waves into oceanic internal waves are all thought to play a role. For a recent overview of this subject, look up Walter Munk's paper ``Once again: once again--tidal friction,'' published in Progress in Oceanography, vol. 40, pp. 7-36, 1997."
Unfortunately, the link to that paper is broken, but Google found...
http://champs.cecs.ucf.edu/Library/Journal_Articles/pdfs/Once%20again,%20once%20again%20-%20tidal%20friction.pdf