Implementing a CRM System for Industrial Distribution

AI Thread Summary
A sales representative has requested the implementation of a CRM system at an industrial distribution branch. The individual previously used a custom Access database for service and warranty claims but has not utilized it recently. There is recognition of the benefits of a call tracking system for follow-ups and customer management, but there is a strong emphasis on cost-effectiveness. The discussion highlights the recommendation of Salesforce as the industry standard for CRM solutions, suggesting it as a viable option for enhancing customer relationship management without excessive expenditure.
Ronnin
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I've had a request made by one of my outside sales reps to implement some type of CRM system at my branch. I used an ad hoc one I built out of Access years ago when I use to handle service and warranty claims for a computer manufacturer, but haven't used once since. I do see some merit in implementing somesort of call tracking system to do follow ups and customer tracking but I'm not going to spend a fortune in time or money doing it. My business is industrial distribution. Any suggestions, comments?
 
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Go with the best and select SalesForce. That is now the industry standard.
 

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