Well, in "The Idea" section, a claim is made that, "In theory, even a single laser pointer could reach the Moon." That's an ambiguous statement. If the author means that the light from a single Earth-based $10 laser pointer can be made visible on the Moon (say to an astronaut standing on the Moon), then that is simply false.
One thing that most people don't realize is that a laser beam most certainly spreads. This is an unavoidable consequence of Huygen's principle, and it is escpecially pronounced in the small laser pointer devices. Combine that with the fact that the output power is on the order of milliWatts, and the distance to the Moon is over 100 thousand miles away - the intensity on the Moon will not be visible.
As a very liberal calculation: consider the $100 15 mW laser pointer, by Wicked Lasers, which has a beam divergence of 1 mrad. The intensity of the beamspot on the Moon would be roughly 30 μW/m2. Cheaper (i.e. reasonably priced) laser pointers produce much worse results. That is, the intensity would be like a million times dimmer on the surface of the Moon.
Now, suppose that a million people, for some reason, all decided to spend $100 on a laser pointer so that they could accomplish this goal. There remain logistic issues: they would not much improve the situation of a single laser pointer unless their beamspots overlap in both surface and time. Even supposing that this overlap were accomplished, the intensity would be less than the output intensity of a single laser pointer. Combine that with the diffuse reflection from the powdery surface of the Moon, and only a small fraction of that light will make it back to Earth. As already argued, even if all of the light made it back to Earth, the intensity at the Earth would just not be visible.
I would guess that you'd need to multiply the number of lasers at least 10's of thousands of times, and that's assuming good quality laser pointers in perfect coordination, so, a minimum of 10 billion $100 laser pointers.
edit: I see that mgb_phys got to this argument first.