It's easier to understand if you think about a single charged particle in a magnetic field first. It turns out (and can be proven from the action principle for a system of charged particles and electromagnetic fields) that the force on the particle (in non-relativistic approximation) in a magnetic field is given by
[tex]\vec{F}=q \vec{v} \times \vec{B}.[/tex]
Thus, the magnetic force on the particle acts always perpendicular to its velocity, and the above expression has to be evaluated at the actual time and position of the particle (locality of the electromagnetic interaction). This law is named Lorentz force after the great Dutch physicist H. A. Lorentz, who is most famous for the development of the classical theory of charged point particles (at his time he had electrons in mind which have been discovered by J. J. Thomson in 1897 as the first elementary particle ever).
Now look at a continuous current. It is described by the current density [itex]\vec{j}[/itex], which gives by definition the charge per time, flowing through a unit area perpendicular to the current vector. It is given by
[tex]\vec{j}(t,\vec{x})=\rho(t,\vec{x}) \vec{v}(t,\vec{x}).[/tex]
Here, [itex]\rho[/itex] is the charge density of the flowing medium and [itex]\vec{v}[/itex] the velocity of the charges at the given space-time point.
In a little volume [itex]\mathrm{d} V[/itex] around this point, the charge contained in it is given by
[tex]\mathrm{d} Q=\mathrm{d} V \rho[/tex]
and the Lorentz force on this little charge is
[tex]\mathrm{d} \vec{F}=\mathrm{d} Q \vec{v} \times \vec{B}=\mathrm{d} V \rho \vec{v} \times \vec{B}=\mathrm{d} V \vec{j} \times \vec{B}.[/tex]
This means that the force per volume element of the flowing fluid is given by
[tex]\vec{f}=\vec{j} \times \vec{B}.[/tex]
The most simple application is to a current through a thin wire. In this case you can assume the current constant across the cross section of the wire. Now you choose an arbitrary orientation for the direction of the wire. Let the tangent vector along the wire denoted by [itex]\mathrm{d} \vec{l}=\vec{n} \mathrm{d} l[/itex] (where [itex]\mathrm{d} l[/itex] is the length of a little piece of the wire and [itex]\vec{n}[/itex] the tangent unit vector along the wire at this point) and the total current [itex]I[/itex] by definition has the sign relative to this tangent vector, i.e., if the current runs in direction of the tangent vector its counted positive, otherwise negative. Thus we have
[tex]\vec{j}=\frac{I}{A} \vec{n},[/tex]
along the wire, where [itex]A[/itex] is the cross-sectional area of the wire. Thus according to the above given ideas, we have for the force on the little piece of the wire
[tex]\mathrm{d} F=\underbrace{A \mathrm{d} l}_{\mathrm{d V}} \vec{j} \times \vec{B} = \mathrm{d} l I \vec{n} \times \vec{B}.[/tex]
The total force acting on the wire is thus given by
[tex]\vec{F}=\int_{\text{wire}} \mathrm{d} \vec{l} \times \vec{B}.[/tex]
The magnitude of the force increment is
[tex]|\mathrm{d} \vec{F}| = \mathrm{d} l |I| |\vec{B}| \sin[\angle (\vec{n},\vec{B})].[/tex]
I hope this helps you to understand the concepts behind the Lorentz force better.