Rock and Roll evolved and diverged. The original Rockabilly, Blues Rock and Skiffle each sounded different although with some commonality, and they were very different from Surfer music, which were different from the Acid Rock of the late 60's and 70's. There were regional differences as well.
Frank Zappa and The Mothers of Invention (1964-1969) - Albums:
Freak Out! (1966)
Absolutely Free (1967)
We're Only in It for the Money (1968)
Cruising with Ruben & the Jets (1968)
Mothermania (compilation, 1969)
Uncle Meat (1969)
Burnt Weeny Sandwich (compilation, 1970)
Weasels Ripped My Flesh (1970)
A couple of other artists/groups are John Mayall (and the Bluesbreakers) and Savoy Brown.
There was a lot of crossover among bands.
http://en.wikipedia.org/wiki/John_Mayall_&_the_Bluesbreakers
Eric Clapton was an early member. He was replaced by Peter Green, who subsequently left to form Fleetwood Mac with Mick Fleetwood and John McVie.
Bluesbreakers Albums:
John Mayall Plays John Mayall (1965, Decca) (features future Bluesbreakers members)
Blues Breakers - John Mayall - With Eric Clapton (1966, Decca)
A Hard Road (1967, Decca)
John Mayall's Bluesbreakers with Paul Butterfield (1967, Decca EP 45)
Crusade (1967, Decca)
Diary of a Band Volume 1 (1968, Decca)
Diary of a Band Volume 2 (1968, Decca)
Bare Wires (1968, Decca)
Looking Back (compilation, includes Bluesbreakers recordings) (1969, Decca)
Thru the Years (1969, London)
Primal Solos (1969, Decca)
Savoy Brown Albums:
Shake Down – 1967
Getting to the Point – 1968
Blue Matter – 1969 - U.S. #182
A Step Further – 1969 - U.S. #71
Raw Sienna – 1969 - U.S. #121
Looking In – 1970 - UK #50; U.S. #39
Street Corner Talking – 1971 - U.S. #75
I tended to enjoy tunes that were not necessarily pop hits. My brother and I used to listen to Casey Kasem's American Top 40 on a Sunday morning. I'd often wonder why certain tunes were declared hits, because I didn't care for them. Obviously, I had a different preference to the music industry.
It's a matter of personal taste, and one simply has to listen to different genres/groups and discover one's favorites.