Intuitively, it means that the set contributes a "volume" of 0 to integrals over sets containing that set. Ie., it is invisible to the integral because the set has no length, width, height, etc. But it means a bit more than just "0-dimensional".
While a set containing a finite amount of removable discontinuities does constitute a set of measure 0, that is not the defining usage of the term. The usual definition of the term, at least for the often used Lebesgue measure, is to define it as a type of "mini-integral", the "smallest" collection of sets containing our set of points, where "smallest" is defined by a measure of length. For Lebesgue measure, we measure the length of a closed 1-dimensional real interval [a, b] to be b - a, our intuitive idea of length. So we say l([a, b]) = b - a. We can then build up the idea of n-dimensional volume by defining the volume of an n-dimensional rectangle in the usual product of lengths way.
Continuing in 1-dimension, we then define the measure of a subset of real numbers to be the greatest lower bound, or infimum, of the lengths of all possible unions of intervals that cover that set (the length of a union of intervals would just be the sum of the lengths of intervals, minus any overlap). So we see that we base our idea of measurable on the requirement that a set consist of intervals, which makes intuitive sense. However, as usual, logic leads us to non-intuitive results when applied strictly.
You already have the intuition that isolated points are not intervals and thus should have measure 0. You may also see that countably infinite sets, such as the set of all rational numbers between 0 and 1, would also have measure 0. But there are also uncountably infinite sets, such as the Cantor ternary set, which have measure 0 as well! There are even sets that are not measurable by this definition. Thus, as with most mathematical objects, although it is based on an intuitive idea, in order to verify that a set has measure 0, we have to strictly apply the definition.