Great question, I also did some reading and here are some parameters I've found. (some I would like to know are denoted with ??)
Both TV and Radio sats are at comparable
altitudes (for the GEOs that's 22,000 mi above earth), (though Sirius system is an exception)
Transmission Frequency both transmit in GHz range (sat TV 12-14GHz) and sat Radio 2.3GHz in U.S.)
ref01(TV),
ref02(radio) Sat TV transmits in Ku Band (12-14GHz) and Sat Radio, at least across No America they are on the S-band (2.3GHz).
Number of
channels transmitted; TV 200, radio 100
Downlink
data rates are also comparable; TV 5-10Mbps*,
http://www.elecdesign.com/Articles/Print.cfm?AD=1&ArticleID=5603 7.5Mbps*
Power transmitted by the satellites (radio:
http://www.xmradio.com/how_it_works/satellites.html ,TV: ?? )
Satellite
antenna? (gain, radiation pattern)
So what does this mean? The magnitude difference in transmitted data rate, was a good thought. However as the references indicate, they are actually comparable. The explanation for the gain difference between Satellite TV vs Radio is still elusive.
*
(see notes #11 & 13 below for clarification)