How would you eliminate the "xy" term in x2- 4xy+ 3y2= 0 in order to determine what type of conic it was?
One method would be to write it as a matrix formula:
\left( \begin{array} {cc} x & y \end{array} \right) \left( \begin{array} {cc} 1 & -2 \\-2 & 3 \end{array} \right) \left( \begin{array} {c} x \\ y \end{array}\right)= 0
and find the eigenvalues and eigenvectors. The eigenvector point in the "characteristic directions" and taking your axes in those directions reduces to "normal form".
With a PDE, the same thing happens: using the characteristic directions as the new variables reduces the equation to normal form.
This is the second problem in a row in which you have essentially said "how do I solve partial differential equations". What have you learned in class so far?