Potential difference refers to the measurable difference in electric potential between two points, while potential itself is an absolute value that cannot be measured directly. Conventional current flows from high potential to low potential, indicating that current carriers accelerate towards areas of greater negative potential difference. The potential at a point can be defined relative to a reference point, typically set to zero, without affecting the potential difference between two points. An analogy to gravity illustrates this concept, where potential energy is defined relative to a reference height. Overall, the key takeaway is that current, like other forms of energy, flows from areas of higher potential to lower potential.