Russ and Studiot have already given great answers; I'll just add to why one can't find any articles or books on "heat velocity." It's because conductive heat transfer occurs by diffusion, which has no well-defined velocity. As an example, consider a temperature change that propagates down an iron rod, as the original poster described. If you make the rod twice as long, the same temperature change at the end takes not twice as long (which would be the case if velocity were constant), but four times as long (since time scales as [itex]L^2/D[/itex], where D is the thermal diffusivity, also written [itex]\alpha=k/c\rho[/itex], where k is the thermal conductivity, c is the specific heat, and [itex]\rho[/itex] is the density). So it's not productive to develop any theory or equations on "heat velocity" (except to acknowledge the upper bound of the speed of sound, as Russ describes).