The "normal" Zeeman effect considers the case where the electrons are paired off with opposite spins. In this case, the interaction of the spins with the magnetic field all cancel out, and we only need to consider the interaction of the electron orbit to the magnetic field. The orbiting charge creates a magnetic moment which interacts with the external field. The strength of the magnetic moment in the direction of the field is proportional to the m quantum number. The constant of proportionality is called the Bohr magneton.
A photon carries 1 unit of angular momentum, so it can change the z component of the angular momentum of the electron configuration by -1, 0, or 1, depending on how the photon's spin is oriented, because angular momentum is conserved. If the photon's spin is oriented parallel to the magnetic field direction, then delta m is -1 or 1, depending on the direction of circular polarization. If the photon's spin is oriented perpendicular to the magnetic field direction, then delta m is 0. There is no in between.