To calculate atom economy, one must find the total molar mass (Mr) of the desired products and divide it by the total molar mass of the reactants, then multiply by 100. It is crucial to only consider the mass of products that are in their elemental form, such as O2 gas, rather than those still in compounds. A common mistake is to include the entire mass of oxygen from compounds, which can lead to erroneous percentages exceeding 100%. The correct approach involves using the appropriate coefficients for reactants and products in the calculation. Understanding these principles ensures accurate assessment of reaction efficiency.