http://www.ucl.ac.uk/Mathematics/geomath/level2/fvec/fv4.html
but in this case it indeed looks like:
\frac{d\vec r}{dt}=\vec v
... think what differentiation means. How \vec r changes with time is it grows in the \vec v direction and the rate of that growth is the magnitude.
The intergral will be the area between the path mapped out by \vec r(t) and ... something.
Of course, I'm only guessing that you have been asked to differentiate and integrate that function ... you didn't actually say.
If we consider r to be a displacement, then \vec u = \vec r(0) and \vec v is, indeed, the velocity.
It is not clear what the area under the displacement-time graph represents.
It's easier to think about if r is a velocity, u is initial velocity, and v is the acceleration.