I actually happen to have Lamarsh right next to me. For the clarity of everyone else, what the asker is referring to is Section 5.5, entitled "boundary conditions," and it is a general discussion on boundary conditions to the one-speed diffusion equation.
Some more of the excerpt:
"Since the diffusion equation is a partial differential equation, it is necessary to specify certain boundary conditions that must be satisfied by the solution...For example, since a negative or imaginary flux has no meaning, it follows that \phi must be a real, non-negative function. The flux must also be finite, except perhaps at artificial singular points of a source distribution."
That being stated, Astronuc is certainly spot on. But, one should be careful to not extend this in the following way:
It is true that the flux being proportional to 1/r, itself, if r =0 is a point in the solution domain, but the caution I wanted to spread was that do not dismiss all functions that simply have this term in it, one must consider the entire term. For instance, in a spherical, bare, reactor one finds the flux is a solution to the diffusion equation in steady-state as,
\phi (r) = A\frac{\sin (r/L)}{r} + B\frac{\cos (r/L)}{r}
where L is the optical (or diffusion) length, and A and B are constants. A suitable boundary condition is that the flux \phi < \infty as r\rightarrow 0, enforcing this limit (although both terms involve 1/r), it is noted that the term:
\lim_{r\rightarrow 0}\frac{\sin (r/L)}{r} \rightarrow \frac{1}{L}
while the cosine term becomes infinite (implying we require B=0). (One can show that the sine term has a removable singularity by standard methods (e.g. expansion), or you may enforce the symmetry condition that \lim_{r\rightarrow 0} 4\pi r^2 J(r) = 0 to retrieve the same result). The moral I wanted to relate was just that do not think that any 1/r term is no good, one must take things as a whole. I realize this was posted awhile back, but perhaps it can help future visitors.