Well, I'm not surprised your electrician had a different point of view - it seems there's a lot of disagreement over this issue, due at least in part to the difficulty of testing different theories (hey, YOU try it!).
Here are a couple of references for this question:
http://en.wikipedia.org/wiki/Lightning_rod
http://science.howstuffworks.com/lightning7.htm
As for your rod-in-a-trench, I guess if that's how it was designed to work, it should be okay. I wouldn't worry about people getting fried, since the rod should be grounded by the lowest-resistance path to ground available, so the current should follow that path and ignore your friend washing his hands in the sink. Of course, being in the vicinity of a lightning strike is always dangerous, but unless your friend is literally grounding the lightning rod, I don't think current should flow through him.
- Bruce