Then think of what happens here. You have just an electron and a positron heading towards each other at very high energy. We pumped out the electron from somewhere ourselves, and we accelerated it, and we also independently created the positron, no matted how, but at another place probably. So we know they are not related at first. You bring them together in collision, and you see emerging from the interaction vertices (think of it as a black box for now) three jets of hadrons (say for instance). It fits well with the theory which tells you this must happen sometimes, when the electron and positron annihilation created a quark antiquark pair, and one of the quark radiated a gluon. This is what your diagram describes. Even more specifically, your diagram is this part of the process for which a virtual photon emerged from the electron positron annihilation, and decayed into the quark antiquark pair. There are kinematical regimes in which this part of the process dominates over anything else.
Now indeed it is a mathematical trick in your calculations to think of the incoming positron as a negative energy electron going back in time. However this is really not worth confusing you. Once you get to actually perform those calculations, you may go back to this detail and search for the historical context in which this trick was introduced.