Gravitational potential is considered negative by convention because it is often defined to vanish at infinity, making potential values for finite distances negative. This convention aligns with the idea that work must be done against gravity to move an object from a gravitational field to a state of zero potential. In practical applications, such as near the Earth's surface, gravitational potential can be expressed as positive when a reference point is set at ground level. The choice of reference point for gravitational potential can vary, leading to different interpretations of its sign. Ultimately, the negative convention is a matter of convenience in physics, facilitating calculations and understanding of gravitational effects.