The molecular electron bound-state energy levels are linear combinations of atomic levels.
You'd expect that the electrons in a H2 molecule would spend most of their time between the two nuclei but when you solve the schodinger equ for it, you get a state with a big hump near one or the other and the time evolution sloshes back and forth.
Of course, you also get vibrational and rotational modes to a diatomic molecule.
Back to college :) - this is Dr Sadoway(?) lecture on covalent bonding.
http://videolectures.net/mit3091f04_sadoway_lec10/
... 1st 5mins is all about the test.
... 20mins in: this is an awesome lecture! I love the way he draws many connections with other ideas.
... 30mins - H2 energy level diagram.
Of the top of my head ... possibilities:
* hydrogen gas contains a mixture of H and H2
* the absorption process measures the atomic state of the electron out of the superposition
* the observed absorbtion spectra of hydrogen gas is actually very dissimilar to the emmission spectra of the same gas in a discharge tube.
* the spectra we observe is only approximately the atomic H spectra
* something else
OP refers to discharge tube though. And it is quite reasonable to assert that the discharge emmission spectra is from atomic hydrogen recombining from electrons and protons. Presumably there are molecular lines also present. The reason textbooks don't normally mess about with them is because they are hard to see.
All this suggests to me:
The molecular spectra is like the atomic one - but slightly doubled.
The actual lines you see are split very slightly into two lines due to the superposition involved in becoming a molecule.
We see only a single line on our spectrograph because the machine available to students is not precise enough. The width of the line depends on the width of the slit - if the slit is wide enough to see the image with the naked eye, two lines close together will just overlap and look like one line corresponding to the atomic transition.
These are further split for the rotational and vibrational modes.
This is taking me back quite a way :)