I still don't understand this argument. In the example of the Stern-Gerlach experiment with measuring the magnetic spin quantum number of a neutral particle, which is the paradigmatic filter measurement, you just have the following:
(a) a unpolarized beam of neutral silver atoms, originating from a little oven by letting it out of a little hole in this oven
(b) the beam is directed through an inhomogeneous magnetic field with a large homogeneous component in ##z## direction, which entangles the magnetic spin quantum number ##\sigma_z \in \{\pm 1/2 \}## with the position of the silver atom. The magnetic field is taylored such that you get two well-separated partial beams with defined ##\sigma_z##. This is described by unitary time evolution.
(c) The partial beam with, say, ##\sigma_z=1/2## is directed through a 2nd magnetic field with a large homogeneous component in ##x## direction and so ##\sigma_z## is measured via the resulting position-##\sigma_z## entanglement. Again this is described by unitary time evolution.
The only non-unitary thing in (9.28) is the renormalization in the denominator, but that's simply, because you want to consider only the partial beam with ##\sigma_z=+1/2## prepared with step (b). That's just a calculational convenience and has nothing to do with a physical collapse. You could as well choose to normalize the total probability to 42, which is never done in practice, because we define probabilities to add up to 1.
At least for such an idealized von Neumann Filter measurement (which I'd rather call preparation for clarity), you don't need a collapse, and only for such a type of filter measurement you need it in that flavor of the Copenhagen doctrine.
In most other cases, you don't care about what happens after the measurement. You don't think much about the switched off proton or heavy-ion beam at the LHC ending quite abruptly in the beam dump. In principle you "measure" position of the particles in the beam, because you know it ends somewhere at the beam dump, but you cannot say that afterwards the particles have a somehow "collapsed" new state localized in the beam dump, because most of them are just gone by some annihilation process or something else. I consider the collapse hypothesis as quite empty and more confusing than helpful, because it has very serious issues with relativistic causality, as was pointed out by EPR in their famous paper (although Einstein himself didn't like it too much, and he has written a much better version by himself alone (in German):
A. Einstein, Quanten-Mechanik und Wirklichkeit, Dialectica 2, 320 (1948)
http://dx.doi.org/10.1111/j.1746-8361.1948.tb00704.x