Marketing and science don't always mix

  • #1
scottdave
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Do you think Coke was thinking science when naming this "Energy drink" ??
Do they know how much energy zero calories represents?

Coke0-calorie-can-pic.png
Zero-Calorie-Energy-bottom.png
 
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  • #2
Rive
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It's just that they considered a division there too difficult so they omitted it o0)
 
  • #3
PeroK
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The miracle of Coca-Cola!
 
  • #4
256bits
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Who would want to buy a drink named PLACEBO.
 
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  • #6
Haborix
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If I drink this, will I become a perpetual motion machine? 🤞
 
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  • #7
berkeman
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If I drink this, will I become a perpetual motion machine? 🤞
Sorry, we are not allowed to discuss Free Energy Drinks on PF.

Unless the discussion is about free drinks or something... :wink:
 
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  • #8
BWV
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It’s bad marketing, as they just as easily could have branded the energy it provides as 100% green and renewable
 
  • #9
Rive
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The GMO-free is also missing.
Suspicious. I've seen that even on water bottles.
 
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  • #10
Jarvis323
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Shouldn't it technically be about ##1.27\times 10^{16}## calories?
 
  • #11
256bits
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It’s bad marketing, as they just as easily could have branded the energy it provides as 100% green and renewable
Yeah
Green Energy Drink
 
  • #12
gmax137
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The GMO-free is also missing.
Suspicious. I've seen that even on water bottles.
Don't forget, "no gluten."
 
  • #13
Jarvis323
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They could call it the worlds finest ginger beer too if they wanted.
 
  • #14
WWGD
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I only drink fat-free water!
 
  • #15
nuuskur
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I only drink transparent water :cool: (NOT dest-water, don't even try :D )

Pop science and marketing might mix very well. I've thought about this a bit and came to the conclusion that scientists are often too modest (and this is preferable) for marketing, whereas in marketing things need to be embellished, which again isn't necessarily a bad thing, but the two don't mix that well imho.

So, if you put zero cals on your soda can, that will, by default, contribute to more sales of the (god-awful digusting stomach-turning) product.

As far as embellishments go, the less there are, the better, in my experience. For example, there's a native producer for all sorts of hygiene related things: shampoos, conditioners, soaps, lotions etc etc. These are more expensive than the widely known counterparts, but the package design is laid back and not littered with all sorts of embellishments. And people still buy them. So, if you have a good product, you don't need to make it shiny.
 

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