This thread is winning in psychobabble.
I went to YouTube. He's got about 24 of these reviews posted. (All the products are like the ones posted here: pretty trivial, inexpensive things.) He seems perfectly sincere and serious in the five I watched (the three here, two more there), and in his replies to people's remarks. I didn't detect any indications in his manner that he was being wry or dead pan. So, at this point, I'm thinking he's serious, that he intends these reviews to be a helpful service.Exactly. Hey so zoobyshoe, did you come up with any good suggestions yet? :)