To measure the lifting force of an out runner motor, one must understand that electric motors provide mechanical torque rather than direct lifting force. The lifting force can be calculated by considering the torque produced by the motor, the gear ratio, and the rotor's characteristics, including size and pitch. Out runner motors typically operate at 85% to 90% efficiency, with power losses occurring in the gearing and rotor systems. The thrust generated by the rotor is influenced by these factors and can be complex due to varying air speeds. Understanding these relationships is crucial for accurately determining the motor's lifting capabilities in applications like radio control helicopters.