Effectively, the work/energy done by the person pulling the rope has to be conserved. So if the load weighs a lot, mechanical advantage is represented as a reduction in the load felt by the person pulling the rope. Because energy must be conserved, the distance traveled by the load must necessarily lessen. Energy = Force (or weight) * distance traveled
The simplest way of finding mechanical advantage is to find the NUMBER of ropes contributing to holding the load up. Don't ignore the ones "pulling" down, though, because the tension in the ropes also contribute. Essentially, just counting the major ropes will work. This is because as the load is lifted, all those ropes shorten, maintaining the distance the rope is pulled but lessening the distance the weight rises and the weight felt by the puller. If the end is pulling down, then that won't be counted because it's not contributing to lifting the entire load up.
In the first case, we see three ropes pulling on the load. The rope connecting the very top pully to the one below it contributes to the mechanical advantage because it has an internal tension. Its mechanical advantage is three.
In the second case, we see six effective ropes. That's a mechanical advantage of six, reducing the load by a factor of 1/6.
Please let me know if there's anything I can clarify. :D
Good luck!