One of the reasons I went into physics is because I didn't want to deal with people. Almost all human endeavors are centered around interactions with, or the whims of, other people. I was delighted to be able to
study mathematics and physics that has an existence independent of humanity. But the idea that scientific opinion changes based on experiment alone was, and is, naive. People, including me, are rationalizing animals. When evidence starts to build that our opinions are wrong, we first respond by slightly tweaking our theories... "oh, we haven't seen those particles yet because they must have higher masses," until doing that gets so ridiculous that we are forced to confront reality, and change our minds. I think betting is an important part of that process. It does cater to a low-brow audience, and draw attention. But it also forces people to confront reality, so I think betting is a good thing.