Increasing the volume of water in a plastic bottle affects its momentum and inertia, resulting in a faster roll down a ramp and along a horizontal plane. The relationship is primarily due to the increased mass providing greater momentum, which is not significantly countered by friction forces. If the water is not viscous enough to rotate with the bottle, the bottle's greater inertia allows it to maintain speed better than a less filled bottle. The discussion also touches on energy conversion, where gravitational potential energy is transformed into both linear and rotational kinetic energy. Ultimately, more water leads to a decrease in the time taken for the bottle to travel, contrary to initial assumptions.