It's not the only pure state, and it doesn't necessarily have to be quantum particles. A pure state is an abstract idea that depends on your definitions and your detection scheme.
If you send a beam of polarized light through a filter that's aligned with the beam's direction, you'll get the whole beam on the other side. You measure the same beam intensity on both sides, because the beam is a pure state.
However, if you throw a mixture of polarizations into the apparatus, only the portion of the beam that corresponds to the test apparatus' polarizations will make it through. You will have lost all the information about the rest of the beam. The intensity measured coming out of the apparatus will be less than what went in. This beam was a mixed state.
(note, the beam coming out of the apparatus is of course a pure state now based on our detection scheme, but the beam going in was mixed. The apparatus basically filtered out the pure state and threw the rest away.)