There's no sham. The holographic principle is property of string theories. I'd suggest you start with the easier question of - 'what is the evidence to support string theories?'.
Whether 99% of physicists accept the holographic principle as credible is a very misleasing statement, for two reasons, no such survey of physicists has been conducted, secondly to understand the holographic principle requires highly specialised understanding of theoretical physics, which very few physicists have. As a ballpark estimate, I would say that only about 1% of physics graduates actually go on to the prerequisite subject matter in order to properly understand the holographic principle.
For the purposes of training your own critical thought, and that of your friend, I think it would be useful to go back the source of your information and examine it more carefully. I suspect that what actually happened was that your friend raised the subject of the holographic principle in an beginner physics class and was offered direction towards understanding the basics first. There's also no particular reason to believe that someone teaching a 'Physics 101 class' would have a strong understanding of the holographic principle.