The white and gold / Blue and black dress

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SUMMARY

The forum discussion centers on the viral optical illusion known as "The Dress," which sparked widespread debate regarding its colors—white and gold versus blue and black. Recent updates indicate that the controversy has escalated into legal matters, particularly concerning the unauthorized use of the image in advertisements. The discussion raises questions about the companies involved and the potential financial impact of using the image for commercial purposes.

PREREQUISITES
  • Understanding of optical illusions and visual perception
  • Familiarity with viral marketing and its implications
  • Basic knowledge of copyright laws and intellectual property
  • Awareness of social media's role in content dissemination
NEXT STEPS
  • Research the legal implications of using viral images in advertising
  • Explore case studies on the impact of viral marketing campaigns
  • Investigate the psychology behind optical illusions and perception
  • Learn about the history and evolution of internet memes
USEFUL FOR

This discussion is beneficial for marketers, legal professionals, psychologists, and anyone interested in the intersection of visual perception and social media trends.

epenguin
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I'm sure we discussed this optical illusion, which went viral, here.

Here an update and some background of how it came about which most of us probably didn't know; it is now a matter of lawsuits.

http://www.bbc.co.uk/search?q=TheDress
 
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If people were actually using their photo in advertisements, they probably have a case. I wasn't aware anyone was doing that, and the first story doesn't say what company might have done that. I'm curious who would have used it to sell what, and whether it authentically increased their revenue.
 

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