Think of it this way. Speed is absolute. No matter what direction you are going in, you are going at 30km/h. There is no negative speed. Velocity, on the other hand, can have a direction as well as a speed.
A simple way to look at it is this. Imagine a cartesian plane. Every integer along the x-axis is another metre. Now, say there is a point moving along the x-axis, one integer per second. In this example, it makes it 1m/s. To say that as each second passes, the number under the point is getting bigger by one metre would be the same as saying that it has a speed of 1m/s, and a velocity of 1m/s. But now imagine that the point moves such that it gets smaller by one metre every second. It's speed is still 1m/s, but it's velocity is now -1m/s. In summary, speed is just how fast something is going, where as velocity shows the direction as well. You should note that the point would be moving continously, that is, it doesn't stop (i.e. after half a second it will have moved half a metre).
Now acceleration is the change in the velocity, just as velocity is the change in position*. We write this as m/s/s or m/s2. Imagaine again the point we taked about in velocity. Imagine, in the first second, it moves one metre. In the second second, however, it moves two metres. In the third second, it moves three metres and so on. If this is the case, it is accelerating. In this case, it is accelerating at 1m/s2. A negative accelaration doesn't mean that the point is moving backwards, rather it means it is slowing down, just as positive acceleration is speeding up. So if the point is moving at 6m/s, and deccelerates at 1m/s/s, after the first second it will be going 5m/s, the second 4m/s and so on.
Sorry if you don't understand metres. If you don't, just replace all the metres and km with something like feet or miles, or something that is familiar to you.
*If you have taken calculus, it should be obvious to you that velocity is the derivative of the position, and acceleration is the derivative of velocity. Just as a side note, jerk is the derivative of acceleration. However, if you have never stepped into a calculus class (or rather, do not know calculus), just ignore what I just said (or rather, typed...).