Nice thanks. Here's the except with the explanation:
"As these free electron move through the filament at high speeds they are constantly bumping into the atoms that make up the filament, the impact energy vibrating and heating these atoms. Bounded electrons in the atoms of the filament are temporarily boosted to a higher energy level. When the electron returns to its original energy level they release the extra energy in the form of photons. Metal atoms release primarily infrared light photons which happen to be invisible to the human eye, but if heated to a high enough temperature (around 2,200 C) will emit the visible light seen from a bulb. "
I wonder now though why it's a nice continuum of EM radiation, rather than discrete lines of radiation we usually see. . .