Cyrus:
Perhaps I am blind, but I really have no idea what you mean by that. People who buy hybrids don't suddenly start driving three times more often; people who buy SUVs don't drive three times fewer. Trip lengths are not a function of fuel efficiency, they are function of how far apart destinations A and B are and what roads are in between them. So a consumer will driver more or less X miles a month, regardless of what they're driving in. We can treat that length as a
constant, because it is
independent of the mpg rating.
Now, as far as my meager brain can fathom, the economically interesting number here is how many dollars the consumer is spending on fuel. Since the trip lengths are constant, this rate of spending goes as to
\mbox{spending } \propto \mbox{gallons of fuel } \propto \frac{\mbox{distance traveled }}{\mbox{ fuel efficiency (miles per gallon)}}
And as long as our consumer isn't drastically changing his driving habits, the distances involved are constants:
\mbox{spending } \propto \frac{1}{\mbox{ fuel efficiency \bf{(miles per gallon)}}}
Hence fuel efficiency goes
inversely as to our economically interesting quantity, the $.
Now, if we were to use a more sensible fuel efficiency, gallons of fuel per distance, the above equations become
\mbox{spending } \propto \mbox{distance traveled } \times \mbox{ fuel efficiency \bf{(gallons per mile)}}
Which is nicely linear in fuel efficiency.
