OK, let's do that.
Suppose that at some point in time t the length of the chain being held off the platform is x(t). This length of chain is moving upwards at a constant velocity u with respect to the platform. Given that the mass per unit length of the chain is \rho, this means the momentum of the chain with respect to the platform is p(t)=\rho x(t) u, directed upward. Some very short time \Delta t later, the length of the chain moving upward is x(t)+u\Delta t, making the momentum p(t+\Delta t)=\rho (x(t) + u\Delta t)u. The change in momentum is \Delta p = \rho u^2 \Delta t. Applying F_{\text{net}}=\lim_{\Delta t \to 0} \Delta p / \Delta t yields F_{\text{net}}=\rho u^2. Adding the weight of the chain yields the total force needed to keep the chain moving at a constant velocity, F_{\text{tot}} = \rho gx + \rho u^2. That's answer (B). Done!
Or maybe we're not done. It's always good to do a sanity check.
Let's see how much work is done by this force and compare this to the change in kinetic energy. The net force is F_{\text{net}}=\rho u^2, a constant. Calculating the work performed by this constant net force yields W=\int_0^x F\,dl = \rho x u^2. The change in kinetic energy is half this amount. At this point we can do one of two things:
(a) Attribute this discrepancy to energy that is somehow lost.
(b) Figure out where we went wrong.
The right option is (b), figure out where we went wrong. Energy is not somehow lost. It's a conserved quantity. Where we went wrong was in attributing all of this
Fnet to the hoist that is lifting the chain. We weren't solving the chain-lifted-off-a-platform problem. We were instead solving this problem:
The end of a chain of length x and mass per unit length ρ is lifted vertically with a constant velocity u by a variable force F. At any point in time, mass magically appears out of nowhere at a rate dm/dt = \rho u with zero velocity with respect to the ground and attaches itself to the end of the chain. Find F as a function of height x of the end above platform.
It's best not to solve problems in universes where magic occurs.